Month: July 2014

MozCon 2014 – Day 3 Recap

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Lots to digest over the next couple of days. Here’s what I took away from yesterday’s set of amazing speakers:

  • On Reporting: Be mindful of output versus outcomes. Internal or external clients lose sight of their true goals. It’s your responsibility to challenge the client, and give the client what they want, even if they might not explicitly state it.
  • On Content (Interactive/Data Visualization/Persuasive): Content is important, but context actually is king. Even non-technical marketers can and should create interactive content that’s persuasive and paints a compelling story that relates to the target audience.
  • On Experimentation: Marketing is all about experimentation. Come up with your hypothesis, figure out the controls, launch the experiment and repeat several times to assess the validity and consistency of the experiment’s outcomes.
The conference was definitely worth the $999 I paid as a moz pro subscriber. Looking forward to attending next year’s conference!

MozCon 2014 – Day 2 Recap

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Here are my top takeaways from yesterday, Day 2 of MozCon 2014:

– On content marketing: create audience personas for your content, develop a process for content creation that’s scalable (e.g., whiteboard Fridays)
– On web analytics: use google analytics to start tracking actions that meaningfully capture the user experience, such as opening an article, scrolling down the article, adding an item to a shopping cart, etc.
– On social media: design videos specifically for Youtube; use Google+ to quickly increase your brand’s authority. Both actions will positively affect your brand’s SERP.
– On PPC: PLAs generally perform better (as defined by CTR) than text-only adwords campaigns. Don’t bother with Bing Ads.
– On failure: fail fast; if you fail, define a period of time to self-reflect, and then move forward.

MozCon 2014 – Day 1 Recap

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I’m currently at my very first marketing conference: MozCon!! Here are my top three takeaways from yesterday’s speakers, from the perspective of a (fairly new) digital marketer:

– On delivering an unforgettable customer experience: keep your promises to your customer first, then make more.

– On building addictive and sustainable communities: create shared experiences that make members vulnerable to one another.

– On a/b testing: make sure to run an experiment multiple times to double check the result is valid and not statistically significant, and make sure your sample size is large enough to see a minimum detectable effect (MDE).

Michael King also had a phenomenal session at the end of the day on back-hacking your way to creating a lead profile for every visitor. Sign up for his new SaaS product, Quantum Lead. It’s free!